This role will report to Assistant Vice President, Content & Influencer Marketing.**PRINCIPAL RESPONSIBILITIES:***The successful candidate's responsibilities will include, but not be limited to:** Own and define Simon's creator marketing vision, evolving from campaign-based influencer activations to an always-on, full-funnel creator ecosystem spanning awareness, consideration and conversion* Lead and manage agency and partner relationships, setting strategic direction, KPIs and accountability frameworks to ensure best-in-class execution and innovation* Build and scale ambassador program, prioritizing long-term partnerships over one-off activations* Develop and expand performance-driven creator strategies, including affiliate marketing, creator commerce, trackable links, promo codes and in-center conversion tactics* Establish Simon as a leader in social-first, culturally relevant storytelling, identifying trends, formats, and platform behaviors that can translate into viral, shareable content* Partner cross-functionally with various teams to integrate creator marketing into enterprise campaigns and local center strategies* Create scalable frameworks for localized creator activation, empowering field teams to tap into regional creators while maintaining brand consistency* Oversee the content supply chain, ensuring influencer-generated content is optimized, repurposed, and distributed across owned, paid and partner channels* Build and maintain a high-value network of creators across tiers (nano to celebrity), with a focus on diversity, authenticity, and cultural relevance* Leverage data, social listening, and platform insights to inform strategy, optimize performance, and identify opportunities* Define measurement frameworks that connect creator activity to business outcomes* Manage budgets, forecasting, and investment allocation across campaigns, partners, and platforms* Serve as a thought leader internally, educating teams on emerging trends including UGC at scale, creator whitelisting, dark posting, AI-enabled creator matching and social commerce**MINIMUM QUALIFICATIONS:*** 8+ years of experience in influencer, creator or digital marketing* Proven track record of building and scaling creator marketing programs that drive both brand and performance outcomes* Deep expertise in the modern creator landscape, including platform dynamics (TikTok, Instagram, YouTube), algorithmic behavior and emerging trends* Experience leading agencies and cross-functional teams* Strong understanding of creator monetization models, including affiliate, revenue share, paid partnerships and content licensing* Data-driven mindset with experience in measurement tools and platforms (e.g., CreatorIQ, Tagger, Captiv8, Aspire, etc.)* Experience integrating influencer marketing into broader omnichannel and retail strategies* Exceptional communication and storytelling skills, with the ability to translate insights into compelling strategies* Highly collaborative, entrepreneurial and culturally curious mindset* Prior experience in retail, fashion, lifestyle, or consumer brands strongly preferred#J-18808-Ljbffr. ## Director, Influencer MarketingApplylocations: Indianapolis, INtime type: Full timeposted on: Posted Yesterdayjob requisition id: R13579**Job Location:**Corporate Indianapolis**PRIMARY PURPOSE:**Simon is seeking a strategic, culturally fluent Director of Influencer Marketing to lead and evolve our creator ecosystem across our portfolio of shopping centers.