In this role, you lead marketing strategy and sales enablement for Primrose Schools' franchise growth and development efforts, building the messaging, materials, tools, events, and content that move prospective Franchise Owners from "curious" to "committed" You'll own the tools that equip the franchise sales and real estate teams to convert prospects into signed Franchise Owners, translating business goals into compelling creative, owning events, and using data and feedback to make continuous improvements. · Monitor budget performance, forecast spending, and identify opportunities to optimize resources · Manage relationships with agencies, vendors, and external partners, including trade show organizers, exhibitor-appointed contractors, ensuring work is delivered on time, in budget, and aligned to defined objectives.