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A critical component of this role is executing and maintaining multi-touch marketing attribution and pipeline measurement, ensuring that marketing’s influence across the buyer journey is accurately captured, validated, and reflected in executive reporting. Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities.

<div><p style="text-align:left"><b>ABOUT THIS POSITION</b></p><p style="text-align:inherit">Waystar is seeking a highly skilled and detail-oriented Marketing Measurement & Analytics professional to build, execute, and scale how marketing performance is measured and reported across the organization.<br/><br/>This role is responsible for executing Marketing’s measurement and reporting infrastructure, including dashboard development, data modeling, attribution implementation, and KPI tracking. This individual will translate business requirements into accurate, scalable, and actionable reporting solutions.<br/><br/>The ideal candidate combines strong technical expertise in Power BI and marketing data systems with the ability to work cross-functionally to gather requirements, validate data, and deliver high-quality reporting assets.<br/><br/>A critical component of this role is executing and maintaining multi-touch marketing attribution and pipeline measurement, ensuring that marketing’s influence across the buyer journey is accurately captured, validated, and reflected in executive reporting.<br/><br/>This hands-on role is ideal for someone who enjoys turning complex, fragmented marketing data into clear, trusted reporting used by leadership to drive decisions.</p><p style="text-align:inherit"/><p style="text-align:inherit"/><p style="text-align:left"><b>WHAT YOU'LL DO</b></p><ul><li>Build, maintain, and continuously improve Marketing’s Power BI dashboards, including goal tracking, executive scorecards, and pipeline and attribution reporting  </li><li>Translate stakeholder requirements into scalable data models, metric definitions, and reporting outputs that are clear, accurate, and easy to use  </li><li>Execute and maintain standardized KPI frameworks, ensuring consistent definitions and calculations across all marketing reporting  </li><li>Implement and support multi-touch attribution and pipeline reporting, ensuring data is accurately reflected across systems  </li><li>Validate and reconcile data across platforms (e.g., Salesforce, Marketo, attribution tools, Power BI), identifying and resolving discrepancies  </li><li>Monitor data flows across systems and troubleshoot inconsistencies in partnership with technical teams  </li><li>Document data sources, metric logic, and reporting assumptions to support transparency and scalability  </li><li>Partner cross-functionally to gather requirements, improve data quality, and enhance tracking and measurement capabilities  </li><li>Support improvements to data structure, campaign tracking, and system integrations to increase reporting reliability  </li><li>Prepare executive-ready dashboards and reporting outputs to support monthly, quarterly, and annual performance reviews </li></ul><p style="text-align:inherit"/><p style="text-align:inherit"/><p style="text-align:left"><b>WHAT YOU'LL NEED</b></p><ul><li>5–8 years of experience in marketing analytics, marketing operations, or reporting-focused roles in a B2B environment  </li><li>Advanced expertise in Power BI, including data modeling, DAX, and dashboard development  </li><li>Strong hands-on experience with multi-touch attribution and pipeline reporting  </li><li>Familiarity with attribution platforms (specifically Marketo Measure)  </li><li>Working knowledge of Salesforce, marketing automation platforms (Marketo), and marketing data flows  </li><li>Strong analytical and problem-solving skills with high attention to detail  </li><li>Ability to manage multiple projects and deliver high-quality outputs in a fast-paced environment  </li><li>Effective communication skills for working with cross-functional stakeholders </li><li>Experience collaborating cross-functionally and facilitating working sessions with stakeholders </li></ul><p><b>BONUS POINTS</b> </p><ul><li>Experience with other tech platforms a plus, but not required: Clay, Qualified, Invoca, Walnut. </li><li>Experience in healthcare or healthcare technology environments  </li><li>Familiarity with our industry including but not limited to market trends, buying teams, and key players.  </li><li>Marketing automation strategy required, Marketo experience preferred. </li><li>Advanced Salesforce experience. </li></ul><p> </p><p><b>Skills Overview </b></p><ul><li>Experience supporting enterprise-level marketing organizations </li><li>B2B closed-loop reporting   </li><li>Understanding of Marketing Automation strategy (Marketo) </li><li>Power BI (data modeling, DAX, dashboard execution)  </li><li>Marketing performance reporting and KPI implementation  </li><li>Multi-touch attribution implementation and validation  </li><li>Pipeline and opportunity-based reporting  </li><li>Data validation and documentation  </li></ul><p style="text-align:inherit"/><p style="text-align:inherit"/><div><p style="text-align:left"><b>ABOUT WAYSTAR</b></p><p style="text-align:inherit"/><p style="text-align:left">Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.</p><p style="text-align:left">Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers.  We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.</p><p style="text-align:inherit"/><p style="text-align:left">Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit<u>waystar.com</u> or follow<u>@Waystar</u> on Twitter.  </p></div><p style="text-align:inherit"/><p style="text-align:inherit"/><p><b>WAYSTAR PERKS</b></p><ul><li>Competitive total rewards (base salary + bonus, if applicable)</li><li>Customizable benefits package (3 medical plans with Health Saving Account company match)</li><li>We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays</li><li>Paid parental leave (including maternity + paternity leave)</li><li>Education assistance opportunities and free LinkedIn Learning access</li><li>Free mental health and family planning programs, including adoption assistance and fertility support</li><li>401(K) program with company match</li><li>Pet insurance</li><li>Employee resource groups</li></ul><p style="text-align:inherit"/><p style="text-align:inherit"/><p style="text-align:left">Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.</p><p style="text-align:left">This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p></div>

Waystar

Marketing Analytics Manager

Analysis Skills

Business-to-Business (B2B)

Campaigns

Cloud Computing

Communication Skills

Continuous Improvement

Cross-Functional

Customer Support/Service

Data Modeling

Data Quality

Data Structures

Detail Oriented

Enterprise Marketing

Family Planning

Health Plan

Healthcare

Healthcare Providers

Hospital

Hospital Systems

Identify Issues

Insurance

Leadership

LinkedIn

Market Trend Analysis

Marketing

Marketing Automation Software

Marketing Strategy

Medicaid

Medicare

Metrics

Multiplatform/Cross-Platform

Multitasking

Operational Audit

Performance Analysis

Performance Metrics

Performance Reviews

Power BI

Problem Solving Skills

Project/Program Management

Psychiatry and Mental Health

Purchasing/Procurement

Quality Management

Reconciliation

Reporting Dashboards

Requirements Management

Requirements Validation/Verification

Salesforce.com

Scorecarding

System Integration (SI)

Team Player

Validation Documentation

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. This person will interact with teams from Account Management to Application Engineering and R&D, to conduct detailed analysis and experimentation to maximize the utility of predictive modeling, analytic and machine learning across Waystar's product line.

<div><p style="text-align:left"><b>ABOUT THIS POSITION</b></p><p style="text-align:inherit">We are looking for an experienced Data Scientist, who has previously supported Healthcare software applications. The data scientist role involves solving technical, data-driven Healthcare problems using computer science, mathematical, predictive modeling and statistical methods, & knowledge. This person will interact with teams from Account Management to Application Engineering and R&D, to conduct detailed analysis and experimentation to maximize the utility of predictive modeling, analytic and machine learning across Waystar's product line. The role will focus on extending machine learning, predictive modeling, and analytic components to provide up-to-date intelligence to Healthcare providers maximizing outcomes. An ideal candidate for this position can approach problem-solving challenges independently, has a strong attention to detail, and enjoys working in a fast-paced, collaborative, and team-based environment.</p><p style="text-align:inherit"/><p style="text-align:inherit"/><p style="text-align:left"><b>WHAT YOU'LL DO</b></p><div><div><ul><li><p>Works closely with Application Engineering, Product Management, and Operational teams in designing, experimenting-with, and implementing machine learning and analytical systems applied to design information and user behavior </p></li><li><p>Works closely with Application Engineering teams to gather and process data, as well as in surfacing various analytically-based features in core products </p></li><li><p>Works on groundbreaking new applications of machine learning and analytic technology to Healthcare, producing quantitative, justifiable results to guide feature planning </p></li><li><p>Translates real-world Healthcare problems to mathematical frameworks </p></li></ul></div></div><div><div><ul><li><p>Works with Product Management, Marketing, and Sales as needed to promote sales and to incorporate market and customer feedback </p></li><li><p>Data exploration, hypothesis creation (from business and product goals), testing algorithms, scaling to large data-sets and validating results will be common tasks for this role </p></li></ul></div><div><ul><li><p>Understands, organizes, and communicates root causes of problems and successes succinctly </p></li></ul></div></div><p style="text-align:inherit"/><p style="text-align:inherit"/><p style="text-align:left"><b>WHAT YOU'LL NEED</b></p><div><div><ul><li><p>Complete familiarity with various statistical and machine learning techniques including: classification, regression, dimension reduction, clustering, and various multivariate methods </p></li><li><p>Complete familiarity with empirical approaches to estimate performance of machine learning models including:  hold-out sets, cross-validation, leave-one-out testing </p></li></ul></div></div><div><div><ul><li><p>Understanding of orders of algorithms and how they scale </p></li><li><p>Demonstrated competency in R/Python predictive modeling </p></li><li><p>Demonstrated competency in RDBMS (e.g. SQL Server) </p></li><li><p>Ability to code in 1+ general purpose programming language (C#, Java, etc.) </p></li><li><p>Must be a quick-learner with the ability to multi-task in a fast-paced environment </p></li></ul></div></div><div><div><ul><li><p>Outstanding presentation abilities and the ability to communicate with all levels of the Business </p></li><li><p>Comfortable working in newly-forming, ambiguous areas where learning and adaptability are key skills </p></li><li><p>Outstanding communication and interpersonal skills </p></li><li><p>Must possess strong analytical, problem-solving, and writing skills </p></li><li><p>Proficient in Microsoft Office applications </p></li></ul></div></div><div><div><ul><li><p>Detail-oriented  </p></li></ul></div></div><div><div><ul><li><p>Master of Science degree or higher in the fields of Computer Science, Statistics, or Mathematics is preferred </p></li><li><p>An aptitude for medical informatics is preferred </p></li></ul></div></div><p style="text-align:inherit"/><p style="text-align:inherit"/><div><p style="text-align:left"><b>ABOUT WAYSTAR</b></p><p style="text-align:inherit"/><p style="text-align:left">Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.</p><p style="text-align:left">Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers.  We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.</p><p style="text-align:inherit"/><p style="text-align:left">Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit<u>waystar.com</u> or follow<u>@Waystar</u> on Twitter.  </p></div><p style="text-align:inherit"/><p style="text-align:inherit"/><p><b>WAYSTAR PERKS</b></p><ul><li>Competitive total rewards (base salary + bonus, if applicable)</li><li>Customizable benefits package (3 medical plans with Health Saving Account company match)</li><li>We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays</li><li>Paid parental leave (including maternity + paternity leave)</li><li>Education assistance opportunities and free LinkedIn Learning access</li><li>Free mental health and family planning programs, including adoption assistance and fertility support</li><li>401(K) program with company match</li><li>Pet insurance</li><li>Employee resource groups</li></ul><p style="text-align:inherit"/><p style="text-align:inherit"/><p style="text-align:left">Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.</p><p style="text-align:left">This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.</p></div>

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Marketing Analytics Manager Waystar

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