Develop and grow the creative team through active mentorship, structured development planning, and a culture that consistently rewards curiosity, craft, and creative courage; assess the strengths and gaps on the team honestly and continuously — develop talent in those gaps where possible, and communicate proactively to leadership when the team is not positioned to deliver at the level clients expect; MACH27 should never learn about a resourcing or skills gap through an underdelivered project. Lead client and leadership conversations about campaign strategy and creative solutions with the fluency of someone who has thought three steps ahead — know the questions that are coming, have the answers ready, and shift from presenting to problem-solving in real time without losing the room; build relationships with new business prospects with the same intentionality brought to existing clients.