8+ years of experience in SEO, SEM, and/or performance marketing Proven success scaling organic and paid search acquisition for consumer-facing digital businesses Deep understanding of technical SEO, content strategy, local SEO, and evolving AI search experiences Advanced experience with Google Ads, Google Analytics, Google Search Console, and SEO research platforms Strong analytical background with demonstrated ability to optimize CAC, LTV, ROAS, and conversion funnels. Group Co. operates Petted, one of the nation's largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today's pet owners.