Build and maintain AI-powered workflows (Claude, etc.) that automate repeatable parts of campaign execution including brief drafting, copy variants, ticket generation, QA checks, retrospective synthesis; share what works and iterate to consistently meet the needs of the business. Write the campaign brief: audience, insight, objective, message, channel mix, success measures (MQLs, SQLs, pipeline generated/influenced, conversion rate by stage) and timeline for strategic marketing campaigns designed to drive pipeline.