The role supports all aspects of MarTech Stack, including but not limited to Marketo, Salesforce, Workfront and related systems' databases for Booth Marketing, automates campaign execution, from emails to list segmentation, lead workflow, lead scoring, email infrastructure, nurturing streams, landing pages, website functionality, stage-gate forms, and forecasting report development. This role works closely with the Marketing Operations team to roll out any new marketing automation initiatives including modernization and change management of the project management systems, agentic builds and integrations with modern systems, roll out of marketing collaboration platforms, among others.