Brand Analysis, Brand Awareness, Commercial Excellence, Cross-Functional Collaboration, Customer Engagement, Customer Insights, Digital Marketing, Influencing Skills, Inspirational Leadership, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management, Thought Leadership, Trend Analysis This role leads two functional coverage areas, Customer Engagement and Integrated Marketing Organization and focuses on horizontal data needs that cut across brands and therapeutic areas while complementing therapeutic area-specific Data Strategy roles.