UNKNOWN

FEED

Head of E-CommerceLocation: Greensboro, NC (Open to Relocation)Reports to: CEO / FounderDirect Reports: E-Commerce Manager, Digital Marketing, CRM, Site Operations (current and future hires)About the RoleA fast-growing womenswear brand with a clear vision to scale is seeking a strategic, data-driven, and entrepreneurial Head of E-Commerce to own and accelerate the next phase of growth. The ideal candidate has successfully scaled a DTC fashion or consumer brand and understands the balance between brand, performance marketing, merchandising, and operational excellence.

<div><strong>Head of E-Commerce</strong></div><div> </div><div>Location: Greensboro, NC (Open to Relocation)</div><div>Reports to: CEO / Founder</div><div>Direct Reports: E-Commerce Manager, Digital Marketing, CRM, Site Operations (current and future hires)</div><div> </div><div><strong>About the Role</strong></div><div>A fast-growing womenswear brand with a clear vision to scale is seeking a strategic, data-driven, and entrepreneurial Head of E-Commerce to own and accelerate the next phase of growth.</div><div> </div><div>As Head of E-Commerce, you will own the full digital P&L and lead the strategy, execution, and team required to scale the business from ~$10M to $20M+ and beyond. You will report directly to the Founder and be the senior-most voice on all things digital, from channel strategy to site experience to retention and merchandising.</div><div> </div><div>You will build strategy, processes, and revenue alongside 1–2 junior team members and a set of agency partners. You’ll set the roadmap, hire into it over time, and be accountable for results. This is a hands-on leadership role—strategic in vision, operational in execution.</div><div> </div><div>The ideal candidate has successfully scaled a DTC fashion or consumer brand and understands the balance between brand, performance marketing, merchandising, and operational excellence.</div><div> </div><div><strong>Key Responsibilities</strong></div><ul><li>Own the E-Commerce P&L<ul><li>Drive annual revenue growth toward 2x in 2 years</li><li>Develop annual and quarterly forecasts with clear growth levers (traffic, AOV, retention, conversion)</li><li>Manage contribution margin, CAC, and profitability targets</li></ul></li><li>Growth Strategy & Channel Expansion<ul><li>Build scalable acquisition and retention strategies</li><li>Optimize channel mix (paid social, search, email/SMS, SEO, affiliate)</li><li>Identify marketplace, international, and omnichannel opportunities</li><li>Develop platform and technology roadmap (Shopify Plus)</li></ul></li><li>Conversion & Customer Experience<ul><li>Own conversion rate, AOV, revenue per visitor, and CLTV</li><li>Improve conversion from ~1.3% to ~2.75% over 2 years</li><li>Lead CRO testing, personalization, and mobile optimization</li><li>Reduce friction across checkout and post-purchase experience</li></ul></li><li>Merchandising & Product Performance<ul><li>Partner with merchandising on assortment and storytelling</li><li>Drive full-price sell-through to 70%+</li><li>Align product launches with demand generation strategy</li><li>Monitor inventory productivity and category performance</li></ul></li><li>Marketing – Retention & Lifecycle<ul><li>Scale email, SMS, and loyalty programs</li><li>Increase repeat purchase rate and lifetime value</li><li>Improve time-to-second purchase</li><li>Develop VIP and community initiatives</li></ul></li><li>Team & Organizational Build<ul><li>Build and lead a high-performing e-commerce team</li><li>Define future org structure</li><li>Manage agency and vendor relationships</li><li>Establish performance dashboards and reporting cadence</li></ul></li><li>Data & Technology<ul><li>Own e-commerce platform strategy (Shopify Plus)</li><li>Implement best-in-class tools (CRO, personalization, analytics)</li><li>Ensure site performance, uptime, and scalability</li><li>Build robust reporting infrastructure</li></ul></li></ul><div> </div><div><strong>Qualifications:</strong></div><ul><li>8+ years in e-commerce leadership, preferably in women’s apparel or luxury DTC</li><li>Proven experience scaling a brand from $10M–$30M+</li><li>Strong understanding of paid media, retention, and merchandising across the full funnel</li><li>Strong financial acumen with P&L ownership</li><li>Experience building and leading teams in a founder-led environment</li><li>Highly analytical and comfortable in fast-paced settings</li><li>Hands-on operator who can both strategize and execute</li></ul><div> </div><div><strong>Preferred:</strong></div><ul><li>Strategic thinker with an operator mindset</li><li>Balances brand building with performance discipline</li><li>Comfortable making decisions with imperfect information</li><li>Strong cross-functional leader</li><li>Customer experience focused</li><li>Thrives in high-growth environments</li></ul><div> </div><div><strong>Compensation & Benefits</strong></div><div> </div><div>Compensation will vary based on experience, skills, and qualifications. In addition to base salary, the package includes:</div><ul><li>Annual bonus tied to KPIs (revenue, CAC, LTV, contribution margin, conversion, retention)</li><li>Medical, dental, and vision insurance</li><li>401(k) with potential employer match</li><li>Product allowance and employee discount</li><li>Opportunity to join a high-growth, team-oriented organization</li></ul>

Emerging Blue, Inc.

Head of E-Commerce

Acquisition Strategy

Analysis Skills

Brand Marketing (Branding)

Cadence

Channel Strategies

Community Development

Consumer Branding

Contract Research Organization (CRO)

Cross-Functional

Customer Conversion

Customer Experience

Customer Relationship Management (CRM)

Demand Generation

Dental Insurance

Entrepreneurship

Forecasting

Leadership

LifeTime Value (LTV)

Loyalty Programs

Marketing

Merchandising

Online Marketing

Performance Analysis

Performance Metrics

Product Merchandising

Product/Service Launch

Profit & Loss

Reporting Dashboards

Retention Programs

Revenue Growth

Sales

Scalable System Development

Search Engine Optimization (SEO)

Short Messaging Service (SMS)

Storytelling

Supplier Relationship Management (SRM)

Team Lead/Manager

Team Player

Vendor/Supplier Relations

Vision Plan

Website Conversion

eCommerce

HaleyMarketing

The Digital Communications Manager will use various channels, including email, SMS, and push notifications, to reach our customers at strategic touchpoints throughout the customer journey. Position Summary: The Digital Communications Manager will be responsible for developing and implementing digital communication strategies that drive customer engagement, brand awareness, and conversions.

<p style="margin-left:0in;margin-right:0in">Market America is looking for an experienced Digital Communications Manager to lead our team into the future.</p><p style="margin-left:0in;margin-right:0in">Remote from NY, NH, CT, NC, and FL.</p><p style="margin-left:0in;margin-right:0in"><strong><u>Position Summary</u></strong><strong>: </strong>The Digital Communications Manager will be responsible for developing and implementing digital communication strategies that drive customer engagement, brand awareness, and conversions. The Digital Communications Manager will use various channels, including email, SMS, and push notifications, to reach our customers at strategic touchpoints throughout the customer journey.</p><p><strong><u>Essential Function and Responsibilities:</u></strong></p><ul><li>Create and oversee the implementation of digital communication strategies that align with company goals.</li><li>Develop messaging for email, SMS, and push notifications that promote our brand and drive customer engagement and conversions.</li><li>Manage and optimize multi-channel digital communication campaigns.</li><li>Plan and execute automated campaigns based on trigger events, customer behavior, and segmentation.</li><li>Ensure compliance with current digital communication regulations and laws for all of our markets.</li><li>Track and analyze the performance of digital communication campaigns, including email, SMS, and push notifications, and use the findings to drive continuous improvement.</li><li>Collaborate with internal teams to ensure brand alignment across all channels.</li><li>Monitor industry trends and developments to ensure our digital communication strategies remain effective.</li><li>Understand digital communication trends across our international markets and tailor strategies accordingly.</li><li>Complies with company policies and procedures.</li><li>Performs other duties as needed.</li></ul><p><strong><u>Supervisory Responsibilities:</u></strong></p><ul><li>None, but may direct and/or train others.</li></ul><p/><p><em>Performs any other functions and duties assigned and necessary for the smooth and efficient operation of Market America.</em></p><p><strong><u>Education & Experience:</u></strong></p><ul><li>Associates degree in Business, E-Commerce, Marketing, or related field, Bachelor’s degree preferred.</li><li>At least 3 years of experience in digital communications management</li><li>Hands-on experience working with various digital communication platforms and tools such as marketing automation software, SMS providers, and push notification services.</li><li>Experience in email automation software like Maropost, Mandrill or similar tools</li><li>Experience in SMS automation software like Twilio or similar</li><li>Familiarity with the technical aspects of digital communication platforms and tools</li><li>Demonstrable experience in developing multi-channel communication campaigns and automation.</li></ul><p><strong><u>Computer/Communication Skills:</u></strong></p><ul><li>Strong analytical skills with a focus on measuring and improving performance metrics.</li><li>Excellent written and verbal communication skills</li><li>Ability to work independently and collaboratively in a fast-paced environment.</li></ul><p><strong><u>Travel:</u></strong></p><ul><li>Annual conference participation and related travel</li></ul><p><strong><u>Physical Requirements and Work Environment:</u></strong></p><ul><li>Normal office environment with little exposure to dust and weather conditions prevalent at the time (i.e., cold hot/humid)</li><li>Routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets.</li><li>Regularly required to talk, walk, stand, bend, twist, reach with hands and arms, stoop kneel and crouch.</li><li>Raise and lower an object from one level to another, less than twenty (20) pounds.</li><li>Visual acuity must be a minimum or 20/40 (corrected) and normal hand/eye coordination.</li><li>Normal or corrected hearing</li><li>Must be able to perform in an office environment where ninety (90) percent of work is performed sitting.</li><li>Occasional long or irregular hours of work</li></ul><p>Equal Opportunity/Affirmative Action Employer. Market America | SHOP.COM considers candidates regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status, or any other characteristic protected by law.</p><p/><p/>

Market America Inc

Digital Communications Manager

Automation

Automation Systems

Campaigns

Channel Management

Communication Skills

Continuous Improvement

Copying Machines

Customer/Consumer Behavior

Email Software

Hearing Impairment

Improvement Metrics

Industry/Trade Analysis

Maintain Compliance

Market Segmentation

Market Trend Analysis

Marketing Automation Software

Marketing Strategy

Office Equipment

Performance Management

Photocopy

Presentation/Verbal Skills

Process Improvement

Regulations

Writing Skills

eCommerce (B2X) Marketing

clearcompany

OTHER

This role is ideal for someone who lives and breathes running, understands the evolving footwear landscape, and has a talent for bringing products to life through storytelling, merchandising, and strategic vendor partnerships. This individual will combine analytical thinking with a deep understanding of the running community to curate the best assortment of products for every type of customer we serve — from walkers to competitive marathoners.

Our Company:
<p style="margin:0px"><img alt="FF_logo_stacked_2_color_navy (1)" height="75" src="https://fleetfeet.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=69599&hashed=1380934545" width="150"/></p>

Overview:
<p style="margin:0px">We believe <strong>Running Changes Everything</strong>. If you believe that, too, we want to talk. With more than 280 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment! We believe it’s a privilege to serve and to deliver unmatched service and support when outfitting every customer.  We like to keep things high-spirited, fast-paced and fun, wearing more than a few hats and stepping in to help out wherever it’s needed. We run together to solve problems, reach goals, encourage others and champion our brand.  We are always in pursuit of hardworking people to join our quest and bring our core values to life.</p>

Responsibilities:
<p style="margin:0px">At Fleet Feet Winston-Salem and Fleet Feet Clemmons, we believe running changes lives. We are looking for an experienced, passionate, and customer-focused <strong>Product Line Manager – Footwear</strong> to lead our footwear category across our locations.</p><p style="margin:0px">This role is ideal for someone who lives and breathes running, understands the evolving footwear landscape, and has a talent for bringing products to life through storytelling, merchandising, and strategic vendor partnerships.</p><p style="margin:0px"> </p><p style="margin:0px"><strong>Position Overview</strong></p><p style="margin:0px">The Product Line Manager – Footwear will oversee the selection, presentation, and performance of all footwear categories within our stores. This individual will combine analytical thinking with a deep understanding of the running community to curate the best assortment of products for every type of customer we serve — from walkers to competitive marathoners.</p><p style="margin:0px">The ideal candidate is an active runner with a passion for specialty retail, trend awareness, and delivering exceptional customer experiences.</p><p style="margin:0px"> </p><p style="margin:0px"><strong>Key Responsibilities</strong></p><ul><li>Manage and oversee the footwear product category across all locations</li><li>Curate a balanced and strategic footwear assortment that serves a wide range of customer needs and running goals</li><li>Partner closely with footwear vendors and brand representatives to identify emerging trends, product opportunities, and key launches</li><li>Use sales performance, customer feedback, and market trends to make informed inventory and assortment decisions</li><li>Create compelling in-store footwear presentations through visual merchandising and storytelling</li><li>Educate staff on footwear technologies, fit philosophies, and product differentiators</li><li>Develop engaging product narratives that connect customers to the purpose and performance of each shoe</li><li>Ensure footwear displays remain fresh, organized, and aligned with seasonal initiatives and brand standards</li><li>Collaborate with data management and leadership on forecasting, product planning, and promotional strategies</li><li>Represent the Fleet Feet culture through community involvement, events, and authentic engagement with runners and walkers</li></ul><p style="margin:0px"><strong>What We’re Looking For</strong></p><p style="margin:0px">We are seeking someone who can combine:</p><ul><li>A runner’s passion</li><li>A merchant’s eye</li><li>A storyteller’s creativity</li><li>And a strategist’s mindset</li></ul><p style="margin:0px">This role plays a critical part in shaping the customer experience and ensuring our stores continue to offer the best footwear solutions for every individual who walks through our doors.</p><p style="margin:0px"> </p>

Qualifications:
<ul><li>Passion for running and an active participant in the running community</li><li>Previous experience in retail buying, merchandising, inventory management, or product line management preferred</li><li>Strong analytical skills with the ability to interpret sales trends and customer behaviors</li><li>Excellent communication and relationship-building skills</li><li>Ability to work collaboratively with vendors, store leadership, and team members</li><li>Strong visual merchandising instincts and attention to detail</li><li>Self-motivated, organized, and adaptable in a fast-paced retail environment</li><li>Knowledge of performance footwear brands, fit philosophies, and industry trends preferred</li><li>Available to work a flexible schedule, including mornings, days, evenings, weekends and holidays</li><li>Working knowledge of MS Office (Word, Excel, Outlook, and PowerPoint)</li><li>Professional and timely internal and external communication<br/><strong style="color:#333333;font-family:'verdana' , 'geneva';font-size:12pt">Perks:</strong></li><li style="color:black">High energy and fun atmosphere</li><li style="color:black">Training and advancement opportunities within the Fleet Feet brand</li><li style="color:black">Community involvement and community service activities</li><li style="color:black">Training Program and Product Discounts</li><li style="color:black">Passionate team members</li></ul><p style="margin-bottom:0.0001pt"> </p><p style="margin-bottom:0.0001pt"><em>Fleet Feet franchisees operate as independent business owners. If you apply and are hired at a Franchise location, you would be an employee of that Fleet Feet franchisee and not an employee of the Fleet Feet Corporation. We have opportunities within both our franchise locations and our Fleet Feet Corporation.</em></p>

Ecommerce Jobs in Greensboro, NC

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Ecommerce Jobs in Greensboro, NC

Head of E-Commerce Emerging Blue, Inc.

Digital Communications Manager Market America Inc

Product Line Manager- Footwear Fleet Feet

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