This role leads the creative development and execution of licensed consumer products across the Premier Lacrosse League (PLL), Women's Lacrosse League (WLL), and The Lacrosse Network (TLN), translating league, team, and player stories into compelling merchandise that fuels fan engagement and supports one of professional sports' fastest-growing brands. Co-founded by lacrosse superstar Paul Rabil and his brother, serial entrepreneur and investor, Mike Rabil, the Premier Lacrosse League is backed by an investment group composed of Joe Tsai Sports, The Raine Group, Creative Artists Agency (CAA), and other top investors in sports and media.