The Department of Marketing Communication, which offers a practical and theoretical approach to its diverse curriculum, houses three graduate programs (Business of Creative Enterprises, Strategic Communication for Marketing and the Masters of Arts in Marketing), three undergraduate majors (Marketing Communication, Media Psychology, and the Business of Creative Enterprises), and three undergraduate minors (Marketing Communication, Entrepreneurial Studies, and Business Studies). Focus areas within the curriculum include advertising, public relations, entrepreneurship, marketing in the creative industries, marketing analytics, and brand management.