Lead omnichannel execution across field-delivered and digital HCP touchpoints, including sales force materials, email, websites, paid media, virtual and in-person programs, point-of-care and other emerging channels, ensuring that content, sequencing, and calls to action work together. Demonstrated experience developing and executing integrated HCP omnichannel marketing programs in a regulated environment, with working knowledge of customer journey design, audience segmentation, channel planning, content orchestration, campaign measurement, and optimization.