The broader role supports GM's overall dealer experience portfolio, which may include applications and capabilities spanning vehicle inventory, retail sales workflows, dealer communications, customer and vehicle context, incentives and offers, dealer operations, and other areas that improve the dealer experience. Define and prioritize capabilities across dealer experience applications that help dealers locate information, complete tasks, manage workflows, serve customers, and operate more efficiently; this may include inventory, trade, incentives, order information, communications, and deal-entry capabilities.