In addition, Deliver customer image quality, easy workflow, innovative clinical solutions, product quality, reliability, serviceability, manufacturability, regulatory compliance, and cost for the General Imaging Ultrasound team. The discipline that executes a robust process of design, creation, and optimization of systems, consisting of identification and quantification of system requirements, creation of alternate system design concepts, performance of design trade studies, selection and implementation of the best designs and verification that the design is properly integrated and executed.