Develop, execute, and manage a comprehensive annual giving multi-channel fundraising program to acquire, re-activate, retain, and enhance annual donor commitments with a focus of growing the pipeline, moving entry-level annual giving donors from the first gift to leadership and then to next level, driving annual revenue and boosting retention rates. This multifaceted approach includes mail, email, student engagement, texting, crowdfunding, social media, videos, events, visits, giving days, volunteer coordination, alumni outreach, student and family philanthropy and leadership annual giving program.