PRINCIPAL RESPONSIBILITIES: Develop comprehensive go-to-market plans for all ES products and services, considering factors such as target audience, competitive landscape, distribution channels, promotional tactics, plan timeline, marketing, value proposition, training, and pricing to facilitate profitable growth and expansion of market share. Collaborating closely with cross-functional teams such as sales, operations, business development, enterprise analytics, revenue management and finance leaders, they will oversee market analysis, customer segmentation, pricing strategies, and go-to-market tactics.