Responsibilities:Go-to-Market Planning & ExecutionPartner with Marketing leadership to develop and execute GTM plans for service launches and priority campaignsTranslate growth objectives into actionable segmentation, targeting, and channel strategiesEnsure consistent execution across digital, content, events, and partner-led campaigns, with clear success metricsMarketing Technology Stack ManagementOwn and optimize the marketing technology ecosystem, including marketing automation platforms (e.g., Pardot), sales intelligence tools (e.g., Gong), and CRM systems (Salesforce)Coordinate closely with Sales Operations and Technology teams to ensure seamless integration, data quality, and tool adoptionEvaluate and implement improvements to increase efficiency, scalability, and insightPipeline & Lead ManagementDefine and manage end-to-end lead flow, including lead capture, scoring, routing, and lifecycle stagesEstablish clear SLAs and handoffs between Marketing and Sales to improve conversion and pipeline velocityMonitor funnel performance and identify opportunities to improve lead quality and revenue contributionReporting & AnalyticsDevelop and maintain dashboards tracking key KPIs, including ROI, conversion rates, CAC, LTV, and pipeline influenceDeliver actionable insights to Marketing leadership to support GTM optimization and investment decisionsEnsure marketing performance reporting aligns with broader Revenue Operations and business metricsCross-Functional CollaborationWork closely with Marketing, Finance, Industry Practice leaders, Services, and Sales Operations to align marketing execution with firm growth objectivesSupport integrated planning across research, consulting offerings, and GTM initiativesAct as a connective layer to drive clarity, accountability, and execution discipline across teamsBudget ManagementTrack and report on marketing spend across campaigns, programs, and technology investmentsPartner with Finance to ensure marketing investments align with GTM priorities and deliver measurable impactIdentify opportunities to reallocate spend toward higher-performing initiativesProcess OptimizationEvaluate and refine marketing operations processes to improve productivity, scalability, and data integrityEstablish clear workflows, governance, and documentation to support consistent executionEnable marketing stakeholders with tools, training, and insights to execute effectivelyWhat Success Looks Like:Within the first 12–18 months, the Marketing Operations Manager will have achieved the following:Scaled GTM Execution: Campaigns and service launches are executed efficiently with clear ownership, timelines, and performance measurementOperational Excellence: Marketing systems, processes, and data flow reliably support growth and decision-makingPipeline Visibility: Marketing's contribution to pipeline and revenue is clearly measured, understood, and optimizedSales Alignment: Marketing and Sales operate with shared definitions, SLAs, and performance metrics across the funnelData-Driven Optimization: Marketing investments are prioritized based on insight, ROI, and business impactRequirements5–8+ years of experience in marketing operations, revenue operations, or B2B marketing analyticsExperience in consulting, professional services, or complex B2B environments preferredStrong understanding of marketing automation, CRM systems, and sales alignmentProven ability to translate data into actionable insightsExcellent stakeholder management and cross-functional collaboration skillsBachelor's degree required; advanced degree preferredWhy Alexander Group? Play a critical role in shaping how marketing supports firm-wide revenue growthOperate at the intersection of marketing, revenue operations, and analyticsWork in a highly respected, data-driven consulting environmentPartner closely with senior marketing leaders, sales teams, and service-line leadersBuild scalable marketing operations for a growing professional services firmSalary Range: $120,000 – $150,000.