What you'll do:Lead and scale CLEAR1's core B2B marketing functions, including product marketing, demand generation, customer marketing, field marketing, content, events, and lifecycle marketing, building a cohesive full-stack marketing organization across the customer lifecycleDevelop differentiated positioning and go-to-market strategies, and build the team structure, operating cadence, and KPI framework required to run a high-performing, data-driven B2B marketing organizationOwn budget, channel mix, and resource allocation to build and optimize integrated demand generation and ABM programs that improve conversion, increase qualified pipeline, and drive ARRAlign with Sales leadership on ICPs, target accounts, and the strategies and follow‑up motions required to convert market interest into pipeline and ARR, ensuring tight alignment from first touch through closed‑wonPartner with Customer Success to turn customer outcomes into references, case studies, and proof points that increase win rates, accelerate pipeline, and support expansionWork with RevOps to improve lead quality, attribution, and visibility into marketing's impact on pipeline and revenueShape launch and go‑to‑market strategy with Product, translating the roadmap into compelling narratives and ensuring customer and market insights inform decisionsHow you'll measure success:Marketing contribution to qualified pipeline, revenue generation, and ARR growthStrength and efficiency of the demand engine, including conversion rates, opportunity creation, pipeline velocity, and performance across channels and programsEffectiveness and clarity of positioning, messaging, and go‑to‑market execution across products, launches, and target segmentsAbility to turn customers into references, case studies, and advocates that strengthen credibility, accelerate pipeline, and support expansionOperational rigor across planning, budget management, attribution, reporting, and KPI accountabilityWhat you're great at:12+ years of experience in B2B SaaS, including significant marketing leadership experience in high‑growth environmentsDeep experience leading core B2B marketing functions, especially product marketing, demand generation, and customer marketingProven track record of driving measurable pipeline, ARR growth, and go‑to‑market impact in complex B2B environmentsStrong cross‑functional leadership skills, with the ability to build relationships, influence without authority, and align Sales, Customer Success, RevOps, and Product around shared business outcomesClear, direct communicator and strong operator who can balance strategic thinking with hands‑on execution, use data to drive decisions, lead high‑performing teams, and communicate effectively across written, verbal, and presentation formatsHow You'll be Rewarded:At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You will partner closely with Sales, Customer Success, RevOps, Product, Brand, Creative, Communications, Legal, and Finance to align marketing to business priorities, sharpen CLEAR1's market narrative, and drive measurable impact across the business.