Austin, New York12 days ago
Own Go-to-Market Strategy & Execution — Drive product launches and feature releases across Foundry's portfolio, developing positioning and messaging frameworks that resonate with target personas and equip sales, product, and marketing teams to win in market • Develop Compelling Messaging & Positioning — Create customer-centric value propositions, competitive differentiation strategies, and battlecards that translate product capabilities into clear narratives across all channels • Enable Sales & Customer Success — Build playbooks, competitive intelligence resources, and proof points (case studies, ROI frameworks, reference programs) that empower customer-facing teams to close deals and navigate objections • Drive Market & Customer Intelligence — Conduct customer interviews, win/loss analysis, and competitive research to inform product strategy, pricing decisions, and market viability assessments • Create High-Impact Content — Produce portfolio presentations, product briefs, case studies, and campaign strategies and partner with Integrated Marketing to drive awareness, adoption, and lead generation across paid, owned, and earned channels • Bridge Cross-Functional Collaboration — Serve as the connective thread across Product, Sales, Marketing, and Customer Success, driving shared commitment and translating customer insights into company priorities • Shape Product Strategy — Act as the voice of the customer internally, influencing product roadmap decisions and helping leadership evaluate opportunities through a market-demand lens . This is a high-impact, high-visibility role for a versatile marketer who can flex across domains — someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies.