Lifecycle Marketing & Automation: Develop and optimize lifecycle experiences across website sign-up and conversion experiences, email, SMS, push notifications, in-app messaging, and other marketing channels to activate, retain, incentivize referrals, and increase overall lifetime value. The Lifecycle Marketing Manager is responsible for increasing customer retention, repeat transactions, engagement, and lifetime value by designing and optimizing the customer lifecycle through data-driven, personalized, and automated experiences across all sides of the marketplace.