Position Blue Shield advantageously in the evolving distribution channel landscape, including Covered California, brokers, agency online marketplaces or quoting engines, integrated enrollment platforms, and ICHRA or employer-sponsored enrollment platforms - as well as evaluating other strategic partners or paths Blue Shield of California should pursue. Work with internal partners who provide direct and indirect support to the channel landscape - including Producer Services, IT, Enrollment, Operations -to ensure capabilities, processes, and service models are aligned to support effective sales execution, operational readiness, and a channel partner experience.