We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Determine appropriate model for evaluating item level forecasts and analysis, considering information such as total end consumer consumption forecasts, brand/product history, history of similar comparable brands/products, inventory levels and marketing programs.