You will lead the Events Coordinator, seasonal Events Team Members, interns, and volunteers; coordinate across Marketing, Retail, Recreation, Warehouse, and Operations; and ensure every activation is safe, on brand, financially responsible, and welcoming to guests and community partners. Lead cross-functional planning with Marketing, Creative, Social Media, Retail, Recreation, Warehouse, Operations, Finance, and leadership so event messaging, promotion, signage, inventory, demonstrations, staffing, permits, vendors, and content capture are coordinated.