The new category will only work the same way: with someone whose network is already in the spaces we're entering, who can tell us which podcast just blew up before the rest of the internet catches on, and who knows which brands are doing the most interesting work in lifting, hybrid athletics, run, hunt and outdoor, combat sport, and performance wellness. VP of Marketing (direct manager), Influencer Manager, Strategic Brand Partnerships, Social, UGC, Events, Retention, Performance Marketing, and the Product team driving the new-category launches.