As a core leader within an internal Online Program Management (OPM) model, the Director of Marketing is accountable for building and optimizing a high-performing, data-driven marketing operation that increases qualified demand, improves enrollment yield, and lowers cost per acquisition while maintaining institutional ownership of strategy, data, and outcomes. Reporting to the PaGE Chief Online Learning Officer, the Director of Marketing will lead the creation and development of the new Cal State LA | LA Online brand, including performance marketing, brand positioning, and lifecycle communications for online degree, certificate, and extension credit programs serving adult and professional learners.