Non-Essential Job Duties (15%):- Performs other job duties or special projects as assigned/requested by the Executive Director or a designee of the Executive Director- Understands and ensures compliance with all federal, state and local laws and regulations and all community policies and procedures affecting the department, health conditions and move in procedures- Displays tact, professionalism and friendliness when dealing with residents, team members, and visitors- Displays empathy, concern and professionalism while interacting with all prospects and their families- Collaborates and leads with a spirit of teamwork and presents a consistent professional and positive image - Confirms that all promotional materials and communication (written & verbal) developed in accordance with the MBK principles, core values and with a professional image. - Personal visits and calls with a strategy to advance the relationship to referral status - Plans and conducts internal events to showcase our communities - Attends local market area events - Maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; Identifies professionals and/or organizations status in the database based on volume potential of leads - Creates, updates and manages quarterly Sales and Marketing Plan in collaboration with the Executive Director - to generate new leads, advance current leads, build relationships with referral sources and close sales.