Design and interpret incrementality tests, geo/DMA holdouts and matched-market reads, dayparting and flighting analysis, PDP and content quality measurement, regression analysis, causal impact analysis, share-of-search and share-of-shelf tracking, promotional lift and cannibalization studies, and new-to-brand and repeat-purchase analysis. Founded in 2005, more than 700 PLTFRM employees support over 800 brand partners across digital, mass, club, natural and conventional retail channels, including Amazon, Walmart, Target, Best Buy, Costco, Whole Foods Market, TikTok Shop and other leading retailers and marketplaces.