Sales force execution: Primary liaison to four distinct sales teams, set field engagement model, content sequencing, field/NPP orchestration, and KPIs; deliver field‑ready tools and trainings; drive account-level activation across two distinct moments, pre-book execution and in-season activation, each with its own call to action and tactics (e.g., EHR/health-maintenance prompts during flu season). Own NPP & omnichannel: Lead media planning, channel mix, creative, measurement, optimization, and precision engagement strategies; build full‑funnel KPIs; run weekly performance governance; reallocate spend dynamically by region/segment; deploy precision marketing approaches to maximize reach and engagement across customer segments beyond available field capacity.