Own the global solutions marketing strategy for the Hemostasis portfolio, leading the shift from product-centric messaging to workflow, operational, clinical, and economic solution positioning — and telling a compelling story of how Werfen's products, services, and teams transform labs worldwide. Working across Global Product Management, Regional Marketing, Medical Affairs, Sales, Service, Clinical Affairs, and Customer Experience teams, the Director will champion a customer-out approach that positions Werfen as the trusted partner in hemostasis diagnostics, automation, and laboratory transformation.