Reporting to the Sr Director, GTM Marketing Lead, the Senior Manager drives day-to-day execution across assigned GTM initiatives, aligning cross-functional inputs, timelines, and deliverables so TA priorities show up as coordinated, compliant, and customer-centered experiences. This is a dynamic, hands-on role leading key components of TA go-to-market plans that connect marketing, digital products, innovation, and operations to deliver clear, connected consumer experiences across paid, owned, earned, and shared channels.