Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more. • Content Strategy: Product Marketing Managers devise strategies for new and updated product collateral and content tailored for both end-users and MSP audiences while also assessing the effectiveness of the content using key metrics related to user engagement and usage.