Market & Ecosystem Acumen: Deep familiarity with the architecture and design patterns of the primary platforms in the market, from the legacy Marketing Clouds to modern composable stacks, and the ability to translate their structural trade-offs into a clear, credible case for Braze. Pre-sales experience is a strong preference, as is hands-on familiarity with the technologies our prospects run: martech platforms (e.g., Iterable, Salesforce Marketing Cloud, Adobe), CDPs (e.g., Segment, mParticle), and the modern data stack (e.g., Snowflake, Databricks, Amazon Redshift, etc).