The Head of Marketing will also direct outside agencies and specialists and will be responsible for brand building, consumer demand, paid media, content, website and e-commerce, DTC, homeplace sales, product launches, sales support, PR, events, and marketing analytics. Partner closely with sales to create sell-in presentations, product stories, photography, point-of-sale materials, samples, SWAG, digital assets, and product-knowledge materials, and to build integrated launch plans for distributors, retailers, DTC, and the homeplace.