Essential Functions Make marketing judgments involving complex avionics systems to persuade potential customers to buy Garmin products Develop marketing strategy for products and services, company positioning for future trade shows, assessing current competitive marketing campaigns, and advertising/marketing execution quality with periodic oversight Define product and feature positioning, key benefits, target market, and go-to-market strategy Host regular marketing meetings with the sales team leaders to aid in development of product marketing plans for new products Develop and maintain a 3 year product and technology roadmaps to guide marketing strategies and product rollouts with periodic oversight Understand basic knowledge of customer needs, specific market requirements, find innovative solutions, and develop basic familiarity with avionics installations Build and present product presentations demonstrating basic knowledge of Garmin products and showing a good level of comfort presenting in front of customers Ability to influence and lead diverse teams from various internal/external organizations Maintain rolling 12-month advertising direction with periodic oversight Provide timely notes after key marketing meetings with a good level of detail and develops action plan for follow-up accordingly Contribute and suggest strategies to stimulate sales growth Occasionally provide marketing input for new product concepts. In this role, you will be responsible for generating and executing marketing plans, coordinating new product introductions, developing internal and external marketing materials, and supporting the Sales teams as needed.