Working with colleagues within Marketing & Communications, especially the assistant director, and in collaboration with advancement personnel, take the lead responsibility in overseeing conceptualization and creation of print and digital pieces relative to development initiatives and major events including Homecoming Weekend, Reunion, and Friars Give, along with all other events and communications meant to engage alumni. Lead collaborations among marketing and communication and advancement colleagues, and freelance associates, to ensure quality, creativity, and effectiveness of college brand-consistent materials supporting advancement initiatives across all channels, including print, web, email, digital ads, video, media, and social media.