Provide media training to senior leaders and other colleagues as required and monitor trends, coverage and industry news to identify potential risks and opportunities When utilizing external PR agencies, manage their support to maximize their value to the business Ensure that all PR activity is brand compliant and contributes to the protection and enhancement of Fujitsu's corporate values, reputation, and relationships with key stakeholders Your education, experience and skills: have experience of managing PR activity, including crisis communication and reputation management be able to handle sensitive situations and provide honest and candid advice to leaders from a PR perspective be able to influence and engage at all levels in order to plan and deliver impactful PR activity be able to translate complex information into clear and engaging PR content that resonates with target audiences be able to identify stories to drive coverage which supports the delivery of business objectives demonstrate a good understanding of relevant media and other external communications channels be educated to a degree level and/or have relevant skills and knowledge be fluent in English, both verbally and in writing be used to working with MS Office tools and M365 apps be culturally aware and understand the nuances of communicating to employees from different backgrounds with direct experience of working in a Japanese business context A strong interest in Japanese culture and language is a plus Shape your world and achieve together We want the best people on our team, so we welcome and encourage applications from people with a diverse variety of experiences, backgrounds and identities. Develop, plan and execute impactful PR strategies for the Americas region, in alignment with the wider global strategies and priorities Initiate, plan and coordinate PR plans, guidance, and key messages to targeted audiences, revising and enhancing the plans to reflect changing conditions Liaise with corporate communications colleagues, including PR, globally, as well as colleagues in relevant organizations, to share information and best practice and coordinate activity to achieve maximum positive impact Create and develop PR content both proactively and reactively by developing a network of contacts within Fujitsu to find stories, identify opportunities and craft compelling press releases Provide regular reports on PR activity to demonstrate impact and ensure continuous improvement Build and maintain relationships with journalists acts as the key point of contact for all media enquires in the Americas region.