Relevant outputs may include applied research, white papers, industry reports, case studies, conference presentations, practitioner publications, and other work that advances knowledge and informs practice; Develop relationships with companies and other external organizations that can support research, experiential learning, and student engagement; Translate industry challenges and organizational data into opportunities for faculty research, student projects, cases, simulations, and other forms of applied learning; Contribute to the development of the Center for the Future of Work, related Applied Industry Labs, and the Girard School's broader capabilities in analytics and data-informed decision-making; Mentor undergraduate and graduate students and engage students meaningfully in research and applied projects; Contribute to the intellectual life, service, and strategic development of the Girard School and Merrimack College. Relevant areas of scholarly and professional interest may include, but are not limited to: marketing analytics and data-driven decision-making; artificial intelligence and marketing; consumer analytics and customer insights; digital marketing and emerging technologies; marketing technology and automation; customer experience and personalization; AI-enabled communication and content creation; human-AI collaboration in marketing decision-making; responsible use of AI, data, and algorithms in markets; and.