Set the strategic vision for the Direct Mail print program by leveraging data‑driven insights to refine audience targeting, optimize creative and format decisions, and guide investment across vendors and channels, delivering measurable improvements in cost efficiency, response and conversion rates, incremental lift, and overall CRM ROI. Manager, VS & VSB CRM is responsible for developing and executing the VS & VSB customer lifecycle strategy and guiding the activation of key customer experiences across owned channels to achieve annual, seasonal, and quarterly customer goals, specifically focused on existing customer engagement and retention.