Master and consistently apply the documented ProCaps founder voice across all channels — maintaining the educational, trust-driven tone that distinguishes ProCaps from commodity supplement brands while meeting channel-specific performance requirements; partner with the founder and marketing leadership to ensure adherence to brand voice. Partner with the internal compliance team throughout the review process, incorporating feedback efficiently and maintaining copy quality across revision cycles — with a working knowledge of FDA/FTC structure-function claim rules and what separates permissible health benefit language from prohibited disease claims.