This executive sets the strategic direction of the business unit in the market, working with the national marketing team, is responsible for business outcomes, and is accountable for every aspect of performance—planning, business and market strategy, technology prioritization, operations (underwriting and claims), agency and distribution relationships, commission and expense management. This individual must understand, engage with and deliver tailored value to multiple audiences—from large, sophisticated insurance brokers to local agents and ranchers—and provide the innovative leadership, market analysis, and risk management capabilities required to guide strategic initiatives and drive unit success.