Deep, practical understanding of how SMS works, including several of: the carrier ecosystem and A2P/10DLC registration, deliverability and delivery-error handling, sending infrastructure (throughput, number and pool management, sender reputation), and message program design (segmentation, cadence, templates). You are the single expert and owner for how EverQuote shows up in consumers’ text messages, responsible for everything from message strategy and deliverability to compliance, measurement, and the revenue the channel drives back into the marketplace.