Define and implement product data value chain strategies: from R&D and master data systems (SAP, Salesforce) through PXM enrichment and digital shelf management to AI-ready product feeds consumed by LLMs and agentic commerce protocols. Drive the product data component of Generative Engine Optimization (GEO) programs - ensuring product content is structured, verified, and authoritative enough for LLMs to confidently cite, recommend, and surface brands in AI-generated answers.