Establish and operate the core market intelligence capability, including competitive monitoring, market sizing, category intelligence, pricing and positioning insights, and trend analysis, delivering ongoing intelligence that informs strategy, planning, product development, and go-to-market decisions. Help develop and run the processes, practices, and mechanisms for communicating insights to the broader business, including a structured, recurring share-out cadence (e.g., briefings, readouts, digests, and stakeholder forums) that builds organizational awareness of and engagement with insights work.