This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a close strategic partnership with the Legends sales team. Experience in Power 4 intercollegiate athletics, professional sports, live entertainment, ticketing, hospitality, or another consumer revenue business, including knowledge of intercollegiate athletics administrative structures.