DSA works in partnership with all NBA business units – including Global Content & Media Distribution, Marketing, Global Partnerships, Affiliate Leagues (WNBA, G League, 2K League, Basketball Africa League), and more – and is responsible for ensuring that data-driven analyses are used to make critical business decisions including content personalization, game scheduling and telecast selections, pricing and product mix, customer segmentation, paid and institutional media placements, and more. Designing statistical analysis and visualizations that relate to league structure, rule changes, game play, improvements to the competition format, and implementation of technologies to improve player health, game integrity, and fan engagement across all NBA properties, including the NBA, WNBA, NBA G League, and NBA 2K League .