Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence. Incumbent will lead efforts in connecting the key areas of market trend analysis, mining key customer/category insights, brand and retailer strategy, and new product introduction all leading to the design of a go to market 4P strategy that is executed by sales teams delivering category and brand growth.