This individual will identify Asian American market opportunities, analyze consumer behavior, evaluate campaign effectiveness, lead go-to-market campaign planning and execution, partner with agencies, and cross-functionally with marketing, product, content, and leadership teams to shape strategic initiatives. Asian American Understanding & Strategy Development: Build a specialized roadmap of the platforms and social ecosystems unique to Asian American gamers (e.g., specialized Discord servers, platform-specific sub-communities, or culturally specific apps).