Own the enterprise field strategy at Lovable, with a focus on 1:1, 1:few, and high-touch field programs • Plan, run, and optimize field events: dinners, roundtables, roadshows, CXO programs, industry field activations • Manage vendor selection, negotiation, procurement, and multi-vendor coordination with financial discipline • Build promotion playbooks for events including outbound strategy, sales enablement kits, messaging, and sequences • Support sales in pre-event targeting, invitation strategy, and outbound follow-through • Develop post-event follow-up frameworks, including persona messaging, lead routing, feedback intake, and pipeline acceleration tracks • Build the measurement strategy for field marketing, tying investment to pipeline, velocity, and influenced ARR • Run direct mail campaigns in coordination with sales including targeting, messaging, vendor oversight, deliverability, attribution • Develop outbounding programs with sales with persona angles, call-to-action frameworks, talk tracks, feedback loops in tight alignment with Product Marketing • Act as a co-pilot to sales leadership, bringing ideas, market insights, and tactical activation plans • Partner closely with content, brand, comms, and product marketing for narrative and programming alignment • Manage event staffing, speaker prep, executive briefings, and attendee journeys to deliver premium experiences • Operate with urgency, creativity, and experimentation — rapidly testing what works to drive enterprise impact. • 6+ years B2B field marketing experience with direct ownership of enterprise programs (startups or high-growth SaaS strongly preferred) • Proven track record planning 1:1 and 1:few executive events that directly influenced pipeline outcomes • Experience managing vendor relationships, procurement cycles, contract negotiation, and multi-partner coordination • Strong understanding of event promotion, outbound strategy, and pre/post nurture architecture • Skilled in funnel measurement: sourced vs influenced, velocity, conversion, ROI modeling for event spend • Experience running direct mail campaigns or account-layer personalization programs • Deep partnership experience with sales teams — a true GTM enablement mindset • Creative, resourceful thinker with strong instincts for content programming and experience design • Comfortable with ambiguity and a bias for action, continuous iteration, and revenue orientation • Willingness to travel 25-50% percent for field activations.