Serving as the organization's brand steward, this role leads the development of compelling messaging, oversee high-impact content and promotional initiatives, and ensures consistency across all communication channels while advancing member engagement and strategic partnerships, including the annual partnership program, to expand TPCA's visibility, value, and statewide impact. The Tennessee Primary Care Association (TPCA), the statewide membership organization representing 30 nonprofit Community Health Centers, advances a mission to provide leadership, advocacy, and membership support as the unified voice for primary care across Tennessee.