Equip Sales and SSD partners with channel‑specific assortments, narratives, and tools that enable confident sell‑in, reduce friction at key moments, and clearly communicate core, priority, and opportunistic product offerings. Lead complex, overlapping seasonal workflows from Merch to Merch through GTM, OED, and post‑GTM, ensuring clean handoffs, on‑time deliverables, and shared clarity on what is final versus in progress for channel partners.